Social Media Schoolhouse

Social Media Basics for Teachers to Drive Parent Engagement

In this podcast, I give some basic social media advice for teachers to help them engage with their parents. Social media is a very powerful tool.

Social Media Basics for Teachers

I do a traveling social media roadshow to all of our campuses in CFBISD to help encourage social media usage among our teachers.

The purpose of my talks is to speak on the power of storytelling through social media such as Facebook, Twitter and Instagram. I feel most parents care more about their child's school than the district as a whole.

Teachers, administration and staff must tell the stories to the parents. They need to make the parents feel that made the best decision when it comes to the education of heir child.

Social Media is an excellent communication tool for teachers as more and more parents want to interact with their child's teacher on a daily basis.

Make sure to visit www.jasonawheeler.com for more social media help

Search Engine Optimization Success for Small Businesses

Search Engine Optimization Success for Small Businesses

Do you know how important it is to have your small business show up on the first page of Google? Are you having trouble making this a reality?

Or are you paying crazy amounts of money to optimize your small business website?

In this podcast, I give your small business simple tips to help your company rank on the first page of Google, Bing and other search engines.

Find More Great Content Here: www.jasonawheeler.com

Search Engine Optimization Presentation – Metrocrest Chamber in Dallas

With these simple tips, you can improve your search ranking on Google, Bing and other search engines. You do not need to be a web expert to achieve better results with Search Engine Optimization or commonly known as SEO.

There are simple tips and tricks you can do to rank better on Google. Ranking on the first page of Google is a must for your small business.

Learn how you can achieve positive results using simple tips from the podcast.

Now remember… I’m more of a marketing expert than an SEO consultant. My tips have been created with years of marketing success on the web. There are some good SEO experts in your community. If you need help do not hesitate to give them a call.

Social Media Best Practices to Manage the Frenzy

The power of social media is undeniable. Yet, some school districts have not totally embraced the full power of their platforms.

Has your district unlocked the full potential of social media? What do you plan to do in 2019?

In this podcast, I showcase my Six Rules of Impactful Social Media

1. Be Engaging
2. Know Your Audience
3. Tell a Story
4. Live in the Moment
5. Be Consistent
6. Be Useful

This is a presentation from the October 2018 North Texas Sprint Meeting at Anna High School in Anna ISD. I discuss how to embrace social media and drive massive engagement from your platforms such as Facebook, Twitter and Instagram.

Do you have questions about your school district’s social media? Leave your questions in the comment section below.

Using Content Marketing to Engage Your School District Audience

Using Content Marketing to Engage Your School District Audience

MinnSPRA Keynote Presentation 2018

Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.

Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.

Please visit www.jasonawheeler.com for more great content on social media and content marketing.

Using Content Marketing to Drive Engagement - Part 1

NSPRA Conference 2018

This is PART ONE of an audio recording from my smartphone. Slides correspond to my dialogue.

Traditional marketing is dying a slow death. With increased competition in public education, school districts must use innovative approaches to market their schools and programs.

Explore the role of Content Marketing in driving audience engagement. Now more than ever, helpful content can move our marketing from mediocre to remarkable.

Part one explores the death of traditional marketing. We live in a fragmented media landscape where the consumer is in control of the buying process. It is time to change the way we market.

11 Quick Tips to Improve Your School Marketing for 2018

Can you believe it is already 2018?

Have you given thought about your school marketing strategy for the new year?

Today’s episode of the Social Media Schoolhouse Podcast, the last of 2017, focuses on 11 Quick Tips to Improve Your School Marketing for 2018. The tips include everything from Facebook Ads to Instagram Hashtags.

By the end of the episode, I hope your district will use these 11 quick tips to have a successful launch to 2018.

11 Quick Tips to Improve Your School Marketing for 2018

1. Change Your Facebook Cover Photo - 0:46
2. Install Google Analytics on Your Website - 1:17
3. Create YouTube Custom Thumbnails - 2:33
4. Plan Facebook Live Events - 3:18
5. List Important Instagram Hashtags - 4:46
6. Create Audience Personas - 5:37
7. Install the Facebook Pixel on Your Website - 6:28
8. Create Custom Audiences in Facebook - 7:23
9. Switch to a Business Profile on Instagram - 8:45
10. Participate in K12PRCHAT on Twitter - 9:37
11. Visit Me at NSPRA 2018 - 10:13
    

What are your thoughts on trends for School Marketing? Leave your thoughts in the comment section below. Have an awesome 2018!!!

7 School Marketing Trends to Think About for 2018

Today’s episode of the Social Media Schoolhouse Podcast focuses school marketing trend’s I see coming down the pipeline for 2018. I will discuss my thoughts on where I think marketing is heading and what trends school districts should start exploring.

By the end of this episode I hope districts will at least start an internal conversation with their district leadership about the future of marketing and where investment dollars should be allocated in the future.

Podcast:

• Microinfluencers (0:53)
• Streaming Video (1:56)
• User-Generated Content (3:27)
• Schools as a Brand (4:41)
• Voice Search (5:58)
• Chatbots (7:47)
• Content Distribution Strategy (9:01)

What are your thoughts on trends for School Marketing?

In 20 Years… A School District Will Buy a Local Newspaper

In 20 Years… A School District Will Buy a Local Newspaper

Don’t laugh. This is not too far out of left field. Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story has become very important.

With the increasing popularity of blogs and content marketing, we will need these storytellers more than ever. And we need someone who can do it at the local level.

• The Journalism Resurgence - 0:44
• Examples of Content in Corporations - 1:21
• Why Buy a Local Newspaper - 2:20
• Joe Pulizzi's Critical content Jobs - 2:45
• Content is King - 6:17

Your district needs to be prepared for the revolution. You will need talented content creators who know your local audience. What better way to fill the jobs above by tapping into the experts who are trained in storytelling and know your local audience?

Who will be the first school district to buy a local newspaper? Will it be you?

3 Marketing Lessons for School PR from Jurassic Park & Jurassic World

Is your district stuck in the past? Are you concerned about increasing competition in your school district? Does your marketing feel like an old dinosaur?

Is it time you start reevaluating your school district's marketing strategy?

In today's podcast, I will give you three school marketing tips I learned while watching Jurassic World with my son this weekend.

Jurassic World opened in the summer of 2015 and became the second biggest film opening of all time, banking over $204 million in just three days. It’s entertaining, but also has lessons that a school district can use when planning a new marketing campaign.

• Stop to Think If You Should - 1:44
• Don't Take the Small Dinosaur for Granted - 3:04
• Evolve Your School Marketing to Soar - 4:10

Remember, with any big project, always ask yourself a simple question…  

Will this bring us a return on our investment? ROI.

It’s not about being cool, it’s about getting results.

“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” - Dr. Ian Malcolm

Valuable School Marketing Lessons from HBO's "The Wire"

The Wire, which aired on HBO, is hands down my favorite television show of all time. The gritty drama that told the story of the streets of Baltimore felt so real. A textured portrait of an American city in decline, told many stories, and taught us many lessons. 

Reexamining the show many years later, I realized it not only taught us lessons on life, but it also taught lessons we can use in School Public Relations and School Marketing.

In this podcast, I will examine SCHOOL MARKETING and SCHOOL COMMUNICATIONS by using quotes from the shows most interesting characters:

• Marketing in an Investment - 1:20
  
• Expand Your Comfort Zone - 2:01
  
• Learn More... Achieve More - 2:48
  
• Influencer Marketing - 3:02
  
• Boots on the Ground - 4:37
  
• Be the Expert - 5:27
  
• Know the Trends - 6:16