Social Media Schoolhouse

7 School Marketing Trends to Think About for 2018

December 12, 2017

Today’s episode of the Social Media Schoolhouse Podcast focuses school marketing trend’s I see coming down the pipeline for 2018. I will discuss my thoughts on where I think marketing is heading and what trends school districts should start exploring.

By the end of this episode I hope districts will at least start an internal conversation with their district leadership about the future of marketing and where investment dollars should be allocated in the future.


  • Microinfluencers (0:53)
  • Streaming Video (1:56)
  • User-Generated Content (3:27)
  • Schools as a Brand (4:41)
  • Voice Search (5:58)
  • Chatbots (7:47)
  • Content Distribution Strategy (9:01)

What are your thoughts on trends for School Marketing?

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