Has your district ever considered content marketing?
Wondering how content marketing might fit into your overall marketing strategy?
Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time to start something so complicated. But what if I told you starting is as simple as creating a blog?
In this podcast, you’ll discover why content marketing is so useful, why a blog is the most important element to start your strategy, and the five most important things to do to build an epic blog post.
- Why Content Marketing - 1:13
- The Headline - 2:50
- Strong Visuals - 3:22
- The Opening Paragraph - 4:08
- Top Keywords - 4:50
- Call to Action - 5:54
The insights in the podcast are a great place to start in creating your content marketing strategy. Having a blog is a powerful tool to help brand your district as the “Education Experts”, which will gain the trust of parents. And trust will go a long way in persuading a parent to enroll their child in your district.