December 12, 2017
Today’s episode of the Social Media Schoolhouse Podcast focuses school marketing trend’s I see coming down the pipeline for 2018. I will discuss my thoughts on where I think marketing is heading and what trends school districts should start exploring.
By the end of this episode I hope districts will at least start an internal conversation with their district leadership about the future of marketing and where investment dollars should be allocated in the future.
- Microinfluencers (0:53)
- Streaming Video (1:56)
- User-Generated Content (3:27)
- Schools as a Brand (4:41)
- Voice Search (5:58)
- Chatbots (7:47)
- Content Distribution Strategy (9:01)
What are your thoughts on trends for School Marketing?
October 5, 2017
In 20 Years… A School District Will Buy a Local Newspaper
Don’t laugh. This is not too far out of left field. Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story has become very important.
With the increasing popularity of blogs and content marketing, we will need these storytellers more than ever. And we need someone who can do it at the local level.
- The Journalism Resurgence - 0:44
- Examples of Content in Corporations - 1:21
- Why Buy a Local Newspaper - 2:20
- Joe Pulizzi's Critical content Jobs - 2:45
- Content is King - 6:17
Your district needs to be prepared for the revolution. You will need talented content creators who know your local audience. What better way to fill the jobs above by tapping into the experts who are trained in storytelling and know your local audience?
Who will be the first school district to buy a local newspaper? Will it be you?
July 31, 2017
Is your district stuck in the past? Are you concerned about increasing competition in your school district? Does your marketing feel like an old dinosaur?
Is it time you start reevaluating your school district's marketing strategy?
In today's podcast, I will give you three school marketing tips I learned while watching Jurassic World with my son this weekend.
Jurassic World opened in the summer of 2015 and became the second biggest film opening of all time, banking over $204 million in just three days. It’s entertaining, but also has lessons that a school district can use when planning a new marketing campaign.
- Stop to Think If You Should - 1:44
- Don't Take the Small Dinosaur for Granted - 3:04
- Evolve Your School Marketing to Soar - 4:10
Remember, with any big project, always ask yourself a simple question…
Will this bring us a return on our investment? ROI.
It’s not about being cool, it’s about getting results.
“Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” - Dr. Ian Malcolm
July 23, 2017
The Wire, which aired on HBO, is hands down my favorite television show of all time. The gritty drama that told the story of the streets of Baltimore felt so real. A textured portrait of an American city in decline, told many stories, and taught us many lessons.
Reexamining the show many years later, I realized it not only taught us lessons on life, but it also taught lessons we can use in School Public Relations and School Marketing.
In this podcast, I will examine SCHOOL MARKETING and SCHOOL COMMUNICATIONS by using quotes from the shows most interesting characters:
- Marketing in an Investment - 1:20
- Expand Your Comfort Zone - 2:01
- Learn More... Achieve More - 2:48
- Influencer Marketing - 3:02
- Boots on the Ground - 4:37
- Be the Expert - 5:27
- Know the Trends - 6:16
July 15, 2017
How to Engage Students by Inviting Them to the Marketing Process
More than likely, YOUR STUDENTS DON'T TRUST YOU. Can you blame them?
Half of you have not been in the classroom for past 15 years. But don’t worry; it’s probably not your fault. It’s those crazy Millennials, right?
Millenials don’t trust advertising. In fact, the only people they do trust are the people they know.
In this podcast, I'll discuss four ideas to engage your students by inviting them to help your district in the marketing process.
Here are four ideas that might gain the trust of your Millennial and Gen Z students:
- AdWeek's Marketing to Millennials - 0:45
- Our Marketing is Screwed - 1:32
- #1 - A Student Ambassador Program - 1:55
- #2 - Social Media Takeover - 2:52
- #3 - Start a Student Blog - 3:46
- #4 - Student Testimonials - 4:53
- Traditional Marketing is Dead - 5:36
The insights in the podcast are a great place to start in creating your student led marketing strategy.
July 10, 2017
Has your district ever considered content marketing?
Wondering how content marketing might fit into your overall marketing strategy?
Many school districts have never considered content marketing as a valuable communications strategy, and many one-person departments feel they don’t have the time to start something so complicated. But what if I told you starting is as simple as creating a blog?
In this podcast, you’ll discover why content marketing is so useful, why a blog is the most important element to start your strategy, and the five most important things to do to build an epic blog post.
- Why Content Marketing - 1:13
- The Headline - 2:50
- Strong Visuals - 3:22
- The Opening Paragraph - 4:08
- Top Keywords - 4:50
- Call to Action - 5:54
The insights in the podcast are a great place to start in creating your content marketing strategy. Having a blog is a powerful tool to help brand your district as the “Education Experts”, which will gain the trust of parents. And trust will go a long way in persuading a parent to enroll their child in your district.
July 3, 2017
Is your school district adapting to the changing world of school communications? Does you department need to restructure to deal with this new revolution?
As school district communications changes to a more marketing and content delivery role... is it too far out of left field to say a school district will buy a local newspaper in the next 20 years?
Over the past three years there has been a resurgence of the journalism occupation. Not necessarily in the form of a traditional newspaper, but the need for people who can tell your story has become very important. With the increasing popularity of blogs and content marketing, we will need these storytellers more than ever. And we need someone who can do it at the local level.
Things will change. We will adapt. And in 20 years there will be a school district that purchases a local newspaper.
- Why We Need to Change [0:40]
- Examples of Companies Doing This [1:35]
- Roles of Newspaper Staff [2:20]
- Engagement Trumps All [4:05]
- Translations to School PR [4:25]
Content is going to be king in the future if it is not already. Your district needs to be prepared for the revolution. You will need talented content creators who know your local audience. What better way to fill the jobs above by tapping into the experts who are trained in storytelling and know your local audience?
Who will be the first school district to buy a local newspaper? Will it be you?
June 22, 2017
How to Have Enormous Professional Success at NSPRA 2017
Professional conferences are not only to learn, but they are also a great networking opportunity. What better way to expand your professional presence in the School PR World then at the biggest conference of the year?
NSPRA 2017 is a great place to build "Brand You".
Here are my Seven Tips to Expand Your Personal Brand at NSPRA 2017:
- Tip 1: Announce Your Arrival [1:05]
- Tip 2: Challenge Yourself to Meet New People [1:55]
- Tip 3: Have a Plan [3:06]
- Tip 4: Live Tweet a Presentation [4:00]
- Tip 5: Help Others [5:02]
- Tip 6: Facebook Live a Group Discussion [5:34]
- Tip 7: Interview a School PR Professional [6:49]
Make yourself stand out at the conference. Learn as much as you can, and expand your circle of friends.
Follow these tips and become one step closer to becoming the go to source for School PR.
June 17, 2017
In school communications, there is no summer break. It is vital you keep spreading the great stories that make your district great.
Summer is also a great time to do small things to make your marketing and communications better in your district. It can be hard to get motivated during the lazy months of summer.
Here are 23 very random and very easy things you can do to improve your marketing, communications, and school public relations for your district this summer.
If you liked what you heard, make sure to visit my website at www.socialmediaschoolhouse.com
June 11, 2017
Episode 6 of the Social Media Schoolhouse Podcast
In this podcast, you’ll discover seven tips to attract millennial teachers to work for your school district.
In this episode you will learn:
- What Millennials Want [1:01]
- Tip 1 - Using Social Media for Brand Awareness [2:58]
- Tip 2 - Creating a Teacher Hub on Your Website [5:46]
- Tip 3 - Social Media Ads for Recruiting Teachers [7:45]
- Tip 4 - Building a Successful College Job Fair Day [9:37]
- Tip 5 - Grow Your Own Teacher Program [15:13]
- Tip 6 - New Hire Mixers to Attract Talent [16:19]
- Tip 7 - Creating an Engaging Job/Application Page [17:59]
Like what you heard? Make sure to subscribe to our podcast on iTunes.