How to Attract Millennial Teachers to Work in Your District [Podcast]

June 11, 2017

Episode 6 of the Social Media Schoolhouse Podcast

In this podcast, you’ll discover seven tips to attract millennial teachers to work for your school district.

In this episode you will learn:

  • What Millennials Want [1:01]
  • Tip 1 - Using Social Media for Brand Awareness [2:58]
  • Tip 2 - Creating a Teacher Hub on Your Website [5:46]
  • Tip 3 - Social Media Ads for Recruiting Teachers [7:45]
  • Tip 4 - Building a Successful College Job Fair Day [9:37]
  • Tip 5 - Grow Your Own Teacher Program [15:13]
  • Tip 6 - New Hire Mixers to Attract Talent [16:19]
  • Tip 7 - Creating an Engaging Job/Application Page [17:59]

 Like what you heard? Make sure to subscribe to our podcast on iTunes.


Master Your District’s Email Marketing - Episode 5

June 4, 2017

Do you use email to market your district?

Want to scale your success with email marketing?

By defining your niche audiences and building an email list around those personas, you can improve the performance of your email marketing.

Learn More at


8 Simple Tips to Improve Your School Marketing [Part 2]

May 28, 2017

The Social Media Schoolhouse Podcast is here to help your school district increase your enagement with your students, parents and community.


In Part 2 of this podcast, you’ll discover four more simple tips to improve your school marketing.


How to Improve School Marketing with 8 Simple Tips - Part 1

May 20, 2017

School marketing is becoming important as competition is increasing. It is time for school districts to embrace marketing to increase enrollment.

In this Podcast, you’ll discover four tips to improve school marketing.

Questions about the tips in the podcast? Email me


My Seven Job Title Predictions for School PR

May 16, 2017

The landscape of public education is changing. With changing technology and the increased competition from charter and private schools, I predict School PR to be very different in the next five years.

Let me ask you… How is your district preparing for the changing landscape of School PR? 

In this podcast, I will give my thoughts about building your School PR team for the 21st Century.


SMSH Ep. 1 - 8 Classic Basketball Terms that Will Rock Your Marketing

April 22, 2015

In honor of the NCAA tournament, here are eight basketball terms you can use to transform your marketing.  Follow this advice to score some points for your brand or school district. These will slam dunk your competition.

00:0000:00 - superior podcast hosting.

April 13, 2015

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