Across the internet and on social media, I have seen many school districts and companies wondering how to hide or delete comments from their audiences. Although I advocate deleting any hate speech or derogatory comments, I am not in favor of turning off our audiences' words.
The Power of Social Listening
The power and knowledge comments bring to our district far outweighs any negative brand image it might convey. I believe comments are a powerful tool to tap into our audience's mind and improve customer experience in our district.
Social listening allows brands to follow and examine conversations about them on social media platforms. In the past, I have said this in many presentations and consultations, knowing your audience is one of the most critical aspects of your companies or school district's marketing efforts. Researching your audience should be one of the first things you do as you start a new marketing campaign.
The Benefits of Social Listening
There are many benefits to comments and social listening; here are five that I feel are vital to improving your customer experience:
1. Positive Customer Experience
2. Discover New Opportunities
3. Heighten Your Marketing
4. FAQs Experts
5. Monitoring Competitors